Driving change through education and celebration
Event organisers use Better Stands to measure the reusability of stands at their events.
By assessing stands before or during an event, organisers can learn where to focus their efforts, celebrating exhibitors and contractors who are already reusable and engaging with those who have not yet started that journey.
Why become a Better Stands Member?
Improve your events
Better Stands helps improve the efficiency, appearance, safety and sustainability of your events.
A better exhibiting experience
Exhibitors can start your event knowing they had a smooth and stress-free experience with their service provider, putting them in the best frame for getting the most out of your show.
An easy off-the-shelf option
Better Stands has been tried and tested by organisers big and small around the world. When you become a member you’ll get access to a wealth of resources, knowledge and support to help you implement the programme.
Deliver meaningful change in your organisation
Assessment results provide valuable insight for strategy as well as informed, bespoke and targeted engagement that delivers change.
Be a pioneer and shape the future of reusable stands
Join us in transforming the industry—your voice matters. Together, we create lasting impact.
Be part of building Better Stands
Joining Better Stands means you join the industry benchmark for addressing stand waste, while increasing safety and improving the exhibitor experience. As an Organiser you’ll be supported every step of the way, while joining a movement that seeks to change the events industry for the better.
Want to find out more about becoming a member?
Take a look at this brochure:
Click here to downloadReady to take the next step? Contact us for more information and your personal onboarding:
Contact usBecome a member and take these steps
Case study
Hear from Ellen Osborne, ESG Manager at Clarion Events about how they scaled up Better Stands.
The flexibility of the Better Stands programme allowed Clarion to “dip a toe” and test it, before going “full in” with awarding certificates. Piloting the programme at 2 shows in 2024 without issuing certificates gave our show teams, and senior leadership, the confidence it worked and would be a key part of delivering safer and less wasteful shows.
Since expanding the programme to 10 shows across 3 regions in 2025, it’s clear our approach to drive change differs show to show: some are establishing a baseline with a sample, others are focused on addressing pavilions first, and others are baking Better Stands ratings into broader sustainability awards with indicative ratings.
Going into 2026, more Clarion shows are coming onboard as thay see it as a great new offering to exhibitors. The progamme has grown from strenght to strenght, and we love to see exhibitors rewardes for good practices.
Ellen Osborne, ESG Manager, Clarion Events
