At First Exhibition Services Ltd, we believe that a well-designed exhibition stand should be built with longevity in mind, allowing elements to be re-used and adapted as brands and their exhibition requirements evolve. A great example of this is our longstanding relationship with VIZRT, a client we’ve proudly worked with for over 25 years at NAB, IBC & ISE.
The Challenge:
Over 25 years, a lot can change within a brand. Corporate identities evolve, marketing strategies shift, new products and technologies are introduced, and different marketing teams bring fresh ideas and creative directions to the table. As an exhibition stand contractor, we need to continually adapt to these changes, ensuring each stand reflects the client’s current objectives and vision. What worked for a client 5 or even10 years ago might look completely different today, particularly as new marketing teams and decision-makers introduce their own ideas about how the brand should be represented.
The challenge is finding the right balance between creating something fresh and exciting whilst retaining as much of the existing stand and its components as possible. We always try to look at how existing components can be incorporated, adapted, and refurbished to work within the next show.
What worked:
Despite adapting to changing briefs over time, one particular feature has stood the test of time – their illuminated LED overhead logos, which we’ve continued to incorporate into their exhibition stands for over 2 decades! It’s a great example of how quality manufacturing and thoughtful design can give exhibition stand elements a much longer lifespan than just one event.
Our Advice:
Our biggest piece of advice is to think about longevity from the very beginning of the design process. Investing in well-made, adaptable stand components that can be reused across multiple events can make a real difference to reducing unnecessary waste and cost. But it’s not just about the design. Taking care during breakdown, carefully packing and transporting components and storing them correctly between events are just as important in extending their lifespan.
Written by:
First Exhibition Services
