Driving the adoption of reusable stands through education and celebration
Event organisers use Better Stands to measure the reusability of stands at their events.
By assessing stands before or during an event, organisers can learn where to focus their efforts, celebrating exhibitors and service providers who are already reusable and engaging with those who have not yet started that journey.
Why become a Better Stands Member?
Improve your events
Better Stands supports reusable stand construction, designed for multiple uses rather than disposal after a single use, helping to reduce waste and improve resource efficiency at your events.
A better exhibiting experience
Better Stands helps exhibitors to resolve the dilemma between creating an eye-catching brand presence and ESG communication. The impartial assessment by a trained assessor enables exhibitors to visibly demonstrate their commitment to reusable stands.
An easy off-the-shelf option
Better Stands has been tried and tested by organisers big and small around the world. When you become a member you’ll get access to a wealth of resources, knowledge and support to help you implement the programme.
Enhance your strategy
Stand assessment results provide insights that can support your sustainability strategy and help you develop targeted, tailored actions to increase the use of reusable stands and reduce waste at your events.
Join a network
of event organisers, sharing knowledge, experience and best practice across the industry.
Be part of building Better Stands
You will be supported every step of the way, with access to guidance and resources to support the transition towards reusable stand construction at your events.
Want to find out more about becoming a member?
Contact us for more information and your personal onboarding:
Contact usBecome a member and take these steps
Case study
Hear from Ellen Osborne, ESG Manager at Clarion Events about how they scaled up Better Stands.
The flexibility of the Better Stands programme allowed Clarion to “dip a toe” and test it, before going “full in” with presenting certificates. Piloting the programme at 2 shows in 2024 without issuing certificates gave our show teams, and senior leadership, the confidence it worked and would be a key part of delivering safer and less wasteful shows.
Since expanding the programme to 10 shows across 3 regions in 2025, it’s clear our approach to move to reusable stand construction differs show to show: some are establishing a baseline with a sample, others are focused on addressing pavilions first, and others are baking Better Stands ratings into broader sustainability awards with indicative ratings.
Going into 2026, more Clarion shows are coming onboard as thay see it as a great new offering to exhibitors. The progamme has grown from strenght to strenght, and we love to see exhibitors rewardes for good practices.
Ellen Osborne, ESG Manager, Clarion Events
