Better Stands

Moving towards reusable stands together

Better Stands is uniting the events and exhibitions industry to adopt reusable stands, ensuring smarter, safer and more sustainable solutions globally.

What is Better Stands?

Better Stands is a collaboration across the events and exhibition industry to transition to the use of reusable stands.

The Better Stands Framework celebrates the use of reusable stands, inspiring change through awareness and engagement.

By working together towards the use of reusable stands, Better Stands delivers better efficiency, better experience, better safety and better sustainability for all.

How does Better Stands work?

Better Stands is underpinned by a framework, consisting of a 10-point checklist, for assessing stands according to how reusable they are. Better Stands can be assessed as Bronze, Silver or Gold standard.

Better Stands has been designed to be used by the whole of the event industry including organisers, service providers, assessors, venues and associations.

How does Better Stands work?

Why become a part of Better Stands ?

As with any system, accurate meaningful measurement of both quantitive and qualitative are key to establish a baseline, BEST has been using the Better Stands system to establish this with some of our clients. The benefits have been seen through the changes that both designers and stand builders have made.

Stuart Mann, Founder and Managing Director, BEST Group

Clarion joined Better Stands as connecting people more sustainably is a business imperative for us. Better Stands offered a proven way to exhibit more sustainably while aligning the industry around a consistent, credible framework. It lets us track progress, reinforce positive behaviours, and move faster – together.

Ellen Osborne, ESG Manager, Clarion Events

Faversham House is excited to be part of the Better Stands Pilot scheme which is such an important initiative to support organisers and move the events industry, and our stakeholders, closer to net zero at a much faster pace.

Jenny Matthew, Head of Event Delivery & Sustainability, Faversham House

We are excited to be a part of the Better Stands initiative. This is great opportunity to be able to provide our sponsors with guidance and tools that they can use across the events industry in an effort to become more sustainable and drive positive change across the sectors we work within.

Lucy Hurry, Head of Sponsorship Logistics, Hyve

A global movement

Better Stands has been created and piloted by organisations within the events industry from across the world, and the framework has been trialled at a range of types and sizes of events. All parts of the events ecosystem have been involved in the development of Better Stands, from assessors to service providers, organisers and venues.

To date, participants have implemented Better Stands at more than 400 events in 37 countries.

How to join?